How to Create an Airbnb Custom Link (Plus Examples)

Learn how to create custom links for your Airbnb listings to boost your bookings. This guide gives you step-by-step instructions and examples to create catchy URLs for your listings.

Disclosure: This post may contain affiliate links.

Check out our guide for first-time vacation rental hosts!

Airbnb now lets you create a branded URL for free, which is a great way to improve your listing without spending extra money. 

A custom URL makes it much easier for guests to remember and find your place, leading to more new and repeat bookings.

Another perk is that it can bring more visitors to your direct booking site. Many guests are aware of the extra fees charged by OTAs and are looking for ways to book directly to save money.

In this guide, we’ll explain why using a custom URL is important, provide examples for inspiration, and give you tips on how to create one to boost your bookings.

How to Create an Airbnb Custom Link URL

Here’s how to create a custom URL for your Airbnb listing in three easy steps:

  1. Open the Airbnb app or website and go to your Listings
  2. Select the listing you want to create a custom web address for
  3. Scroll down to the Custom Link section below the photo and location sections, and click the Edit button to create your link

Each listing can have its own custom link, so if you have multiple listings, you can create a custom URL for each one. 

Also, if you’re using professional hosting tools, you can set up a custom link for their pro marketing page.

Airbnb Custom Link Policy

Airbnb has rules for what you can use as a custom URL, so make sure to follow their guidelines.

Here’s what you can’t include in the link:

  • Less than three characters
  • The word “verified”
  • The word “official” (unless it’s approved by the related person or organization)
  • Any variation of “Airbnb” or anything against their brand guidelines
  • Symbols or punctuation (except hyphens)
  • Anything that breaks Airbnb’s Content Policy

Another important guideline is that custom links can’t be made up of just:

  • Numbers (the URL must have at least one letter)
  • Generic property types (like Loft, Apartment, Cabin, etc.)
  • Generic geographic locations (like NewYork)

Remember, each custom URL is valid only as long as your listing or account is active. If your listing is deactivated or your account is removed, you’ll lose the URL. You also don’t own the custom URL, and Airbnb can revoke it if you violate their policies.

Custom Link Ideas You Can Try

No need to stress if you’re unsure what to name your custom Airbnb URL. We’ve got you covered with plenty of ideas and examples to inspire you.

Here’s what can serve as the foundation of your custom link URL:

Property Name or Nickname

Using a memorable property name or nickname adds personality and charm to your listing, making it more appealing to potential guests.

Examples:

  • airbnb.com/h/CosyCottageNYC
  • airbnb.com/h/HannasHome
  • airbnb.com/h/TranquilHavenCabinMontana

Location-Based

Highlighting the location in your custom link helps guests immediately understand where your property is located. This can help them quickly find your rental if it is in their desired area.

Examples:

  • airbnb.com/h/BeachfrontMiami
  • airbnb.com/h/MountainEscapeAsheville
  • airbnb.com/h/DowntownChicagoCondo

Feature Highlights

You can mention key features or amenities in your link as it will attract guests looking for specific things, like a pool, ocean view, and similar amenities.

Examples:

  • airbnb.com/h/OceanViewPenthouseMiami
  • airbnb.com/h/FireplaceCottageVermont
  • airbnb.com/h/RooftopGardenLoft

Target Audience

Tailoring your custom link to appeal to a specific target audience helps you stand out in a crowded marketplace and increases the chances of attracting guests who are the best fit for your listing.

Examples:

  • airbnb.com/h/GolfersGetawayScottsdale
  • airbnb.com/h/CouplesRetreatSantorini
  • airbnb.com/h/FamilyGetawayParis

Unique Selling Point

What makes your property special? The answer to that question can lead you to the perfect Airbnb custom link name. By mentioning your unique selling point in the link, you can make your listing more appealing to potential guests.

Examples:

  • airbnb.com/h/EcoFriendlyCabinOregon
  • airbnb.com/h/InfinityPoolVillaBali
  • airbnb.com/h/ArtistsStudioLA

Event-Based

If you make the most profit during certain events, think about using a custom link based on those occasions. This helps attract guests who are specifically looking for accommodations during those events, boosting your chances of booking during peak times.

Examples:

  • airbnb.com/h/CoachellaHideawayPalmSprings
  • airbnb.com/h/SkiChaletAspen
  • airbnb.com/h/SuperBowlRentalHouston

Short and Memorable

If you like simplicity, keep your link short and easy to recall. It makes it easier for guests to remember and simpler to share your listing.

Examples:

  • airbnb.com/h/CityChicLA
  • airbnb.com/h/BohoBungalowSF
  • airbnb.com/h/LakesideGetawayMN

Descriptive 

Adding descriptive keywords to your custom link makes it easier for guests to find your property. This improves its visibility and ensures that guests searching for specific features or amenities can easily discover your listing.

Examples:

  • airbnb.com/h/ModernMountainRetreatColorado
  • airbnb.com/h/SecludedBeachHouseHawaii
  • airbnb.com/h/LuxuryLakeviewVilla

Tips for Creating Custom Links for Your Airbnb

Let’s dive into some expert tips to help you create a custom link that makes an impression. Here’s what can help you put together a memorable and effective custom link for your Airbnb listing:

  • Ask Your Friends for Ideas: Why not ask friends or family what they love most about your place? Their insights could inspire some great ideas for making your property stand out.
  • Use Capitalization for Readability: Capitalize the first letter of each word to improve readability.
  • Keep it consistent: If you’ve got multiple listings, stick to the same naming style for each one.
  • Use a Short and Descriptive URL: Choose a custom link that is short, memorable, and descriptive of your property. You want to make it easy for guests to remember and share with others.
  • Incorporate Keywords: Include relevant keywords in your custom link that reflect the location, type of property, or unique features. This can improve your search engine optimization (SEO) and help potential guests find your listing.
  • Avoid Misleading Words: Don’t use words that misrepresent your listing, such as “luxury” or “beachfront,” if they don’t accurately describe what you offer.

Final Thoughts

Creating custom links for your Airbnb listings is a great way to attract more guests. Since it’s free of charge, there’s no harm in giving it a try.

What’s important is that you stay mindful of Airbnb’s guidelines and take advantage of this opportunity to make your listing stand out. So, simply throwing together any words won’t cut it. 

You can either create a name that reflects your location, feature highlights, and unique selling point or make it catchy.

Let your creativity loose, and we have no doubt that you’ll come up with a custom link that perfectly represents your Airbnb listing and captures the attention of potential guests.

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