How to Write Airbnb Listing Descriptions (With Examples)

Do you want to write an Airbnb listing description that really grabs attention? This guide has all the tips, tricks, and examples you need to write compelling Airbnb descriptions that convert.

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There are a few key things that make a great Airbnb listing: high-quality photos, an eye-catching title, and last but not least, a great description.

Why should you bother with the description? 

A well-written one can boost your listing, help it rank higher in Airbnb search results, and convince potential guests that your place is perfect for them. Need we say more?

If you want to write a description that stands out and gets you more bookings, you’re in the right place. We’ll break down what to include in your Airbnb description, share some expert tips, and give you some awesome examples to get you inspired.

Airbnb Listing Description Writing Tips

When you’re writing your Airbnb listing description, think of it like setting up a storefront on a busy street. You want it to catch the eye of passersby and make them want to come inside. That first description is your chance to make a great impression, so it’s super important to make it interesting and irresistible to anyone who sees it.

Before you start writing, there are a few things to keep in mind if you want your description to grab attention. Let’s go over some of those writing essentials.

Write with Your Target Audience in Mind

To really make an impact, your description should connect with your target audience. Think about who you want to attract to your listing and tailor your description to them. 

Are you looking to host families, business travelers, couples, or solo adventurers? Use language and highlight features that will appeal to your ideal guests. For example, “Perfect for families, our home features a spacious backyard, a playroom stocked with toys, and a fully equipped kitchen.”

Start with a Catchy Introduction

The introduction is what hooks potential guests into reading the description or turns them away. So, make sure to grab potential guests’ attention right away with a brief and engaging introduction. 

Highlight what makes your space unique or its great location. For example, “Welcome to our cozy cottage nestled in the heart of the mountains, perfect for a peaceful getaway!” That’s how you’ll get them to keep reading. 

Be Clear and Concise

Airbnb has a 500-character limit for this description, so keep it concise and centered on the guest’s experience at your home. People are skimming through lots of listings, so make it easy for them to get the information they need quickly. 

Use clear language and get straight to the point. What you want to avoid are overly complex sentences. Instead of saying, “Our domicile is furnished with various amenities,” just say, “Our home has everything you need.”

Be Personable and Friendly

In terms of writing style, you should write in a warm and welcoming tone. Make guests feel like they’re getting a personal invitation to stay at your place. 

Write as if you’re talking with a dear acquaintance or even a close friend. If it suits your brand, you can sprinkle in some humor for good measure. For example, “Step into our little slice of paradise! We’ve got all the comforts of home waiting for you. Just don’t be surprised if you never want to leave!”

Highlight Unique Features

Do you have a great view, a cozy fireplace, or a hot tub? Make sure to mention it. 

If there’s something that sets your place apart, like a rooftop garden or vintage décor, it should be included in your description. That unique feature is what can help you sell it. 

Here’s an example: “Enjoy your morning coffee on our private balcony with a view of the city skyline.” Who wouldn’t want to book that place, right?

Mention Nearby Attractions

Give potential guests a sense of the neighborhood, as that will be the tipping point for some. You can mention popular local attractions, restaurants, public transport, and other points of interest. 

Not only will this give them another reason to opt for your rental, but it also helps guests plan their activities. For example, “We’re just a 10-minute walk from the beach and surrounded by some of the best restaurants and cafes in town.”

Use Descriptive Language

You want potential guests to envision themselves relaxing and enjoying every moment at your rental. That’s why it’s important to use descriptive language.

Give guests a sense of being there with sensory details. For example, “Kick back in our comfy living room with plush sofas and a crackling fireplace, ideal for cozy winter nights.” And remember, don’t go overboard with adjectives, but let your description authentically capture your home’s vibe.

What to Write In Your Airbnb Description

Airbnb offers four sections to describe your listing. It’s a good idea to fill them all out because complete listings tend to perform better in search results. 

Here are the description sections and what you should include in each one:

  • Summary: This is where you can highlight your property’s standout features and unique selling points. Just keep it concise since you’re limited to 500 characters.
  • The Space: In this section, you can provide detailed room-by-room descriptions, list amenities, specify check-in and check-out times, and mention house rules.
  • Guest Access: Here you can explain what guests can access during their stay, information about parking, and how they’ll enter the property.
  • Other Things to Note: You can use this section to share any additional information guests need to know, such as pet fees or important instructions for their stay.

Airbnb Listing Examples

Looking for some ideas? Take a look at these great Airbnb description examples for different types of properties to get inspired and see how it’s done right. 

Example #1: Downtown Studio Apartment

Welcome to our cozy studio apartment located right in the heart of downtown! Perfect for solo travelers or couples, our apartment features a comfortable queen-sized bed, a fully equipped kitchenette, and a modern bathroom. Enjoy stunning views of the city skyline from the large windows, or take a short walk to explore the vibrant nightlife and dining scene just steps away.

Example #2: Cottage Retreat with Mountain Views

Escape to our charming cottage nestled in the tranquil mountains! Ideal for nature lovers and outdoor enthusiasts, our cottage offers breathtaking views of the surrounding peaks from the private deck. Relax in the cozy living room by the fireplace, prepare home-cooked meals in the full kitchen, and unwind in the luxurious king-sized bed. Hiking trails, ski slopes, and local attractions are all within easy reach for your enjoyment.

Example #3: Beachfront Villa with Private Pool

Experience paradise at our stunning beachfront villa with a private pool! Step out onto the sandy shores just a few steps from your doorstep, or soak up the sun on the expansive deck overlooking the ocean. This spacious villa has multiple bedrooms and bathrooms, a gourmet kitchen, and a spacious living area perfect for entertaining. Whether you’re relaxing by the pool, exploring the nearby attractions, or enjoying water sports, our villa offers the ultimate beach getaway.

Example #4: Farmhouse

Come stay at our quiet and charming farmhouse. Tucked away in the serene countryside, this three-bedroom home is ideal for families or groups looking for a peaceful stay. With a fully equipped kitchen, spacious living room, and lots of board games, there’s something for everyone. You can also take a walk in the nearby fields, sip coffee on the porch, or gather around the fireplace for cozy evenings. Take a chance to experience the tranquility of rural living at our farmhouse getaway!

Example #5: Historic Loft in Trendy Neighborhood

Immerse yourself in history and culture at our historic loft located in a trendy neighborhood! Housed in a converted warehouse, this spacious loft features exposed brick walls, high ceilings, and industrial-chic decor. Explore the neighborhood’s eclectic mix of shops, cafes, and galleries, or take a short walk to nearby landmarks and attractions. With ample space for families or groups, our loft is the perfect home base for your urban adventure.

Example #6: Treehouse Retreat 

Escape the hustle and bustle of city life and retreat to our luxury treehouse nestled in the forest. Suspended among the trees, this unique accommodation offers a peaceful oasis surrounded by nature. Relax on the deck with a cup of coffee, cozy up by the fireplace, or stargaze from the comfort of your king-sized bed. Enjoy hiking trails, wildlife sightings, and other outdoor activities just steps away, or simply unwind and reconnect with nature in this enchanting retreat.

Example #7: Luxury Home with a Hot Tub

Indulge in luxury at our Instagrammable home with a private hot tub. This stylish retreat is all about comfort and elegance. Enjoy 5-star amenities, like a 6-person hot tub, bathrobes and slippers, a home gym, spacious living areas, and a fire pit. Every corner is ready for the perfect Instagram shot. Your unforgettable stay starts here!

Final Thoughts

Your Airbnb listing description is your chance to inform and charm potential guests. 

So, show off what makes your place unique and give them a glimpse of the experience they can look forward to. 

Remember, keeping it brief, clear, friendly, and descriptive will catch their eye and win them over from the start. 

And don’t forget, you don’t have to include every little detail. Just focus on what matters most to your guests. 

Happy writing!

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