How to Write the Best Airbnb Profile Description (With Examples)

Discover essential tips, key elements, and great examples to create a compelling Airbnb profile description that attracts guests.

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Check out our guide for first time vacation rental hosts!

Many hosts overlook their profile descriptions, which is a big mistake. Here’s why.

When potential guests are scrolling through listings, they’re making snap decisions based on what they see. A complete and well-written Airbnb profile grabs their attention, gives them confidence, and makes them trust you to book your place. 

So, do you want to write an effective Airbnb profile description? Then, join us as we break down the key aspects of your host profile and get inspired by the best Airbnb About Me examples. 

Why Completing Your Airbnb Profile is Important

If you’re still on the fence about investing time in your Airbnb profile, these reasons might just convince you to go for it.

Creates a Great First Impression

Your Airbnb profile is the potential guests’ first peek into who you are and what your place is all about. That’s why having a complete profile can help you set the stage for a positive first impression. 

Guests are more likely to trust and pick your rental if they see a host who’s put effort into presenting themselves and their place in the best light. Everything from your profile pic to your bio should be on point, making sure guests feel good about choosing your property from the start.

Attracts Your Ideal Guests

Every Airbnb host has their own style and unique features that speak to certain types of guests. Your profile is your chance to show off what makes your place perfect for your target audience.


Well, for example, if you mention your adventurous spirit and highlight your property’s proximity to outdoor activities, you’re likely to catch the attention of adventurous seeking thrilling experiences. 

When guests can resonate with you, they’ll be more convinced that your property is the perfect choice.

Builds Trust with Guests

Trust is an absolute necessity in the peer-to-peer rental market.

A detailed profile, complete with verified photos and comprehensive information about yourself, can help you earn the trust of potential guests. 

Shows Credibility and Professionalism

A well-filled-out Airbnb host profile really shows off your credibility and professionalism. It tells guests that you’re the real deal—serious, dependable, and dedicated to giving them a fantastic experience. 

Plus, trust is key, especially in crowded markets where guests have tons of choices. When you show your professionalism and reliability in your profile, you’re setting yourself up for success.

Increases Your Bookings

Lastly, having a complete host profile significantly ups your chances of getting bookings.  It’s simple: guests just like it better when hosts give them all the details about themselves and their place. 

Things like a well-written bio, verified ID, and great reviews make guests feel good about booking with you. It adds that extra layer of confidence that they’ll have a great time at your rental, which makes your listing stand out and boosts your booking potential.

What to Include In Your Profile

Alright, let’s cover the basics: what should go in your Airbnb profile?

You’ve got three key areas to pay attention to: description, verification, and photo. 

Let’s break each one down.

Airbnb Profile Description

First up is the profile description. It’s your chance to introduce yourself and show off what makes you a great host. Even if writing about yourself feels a bit awkward, it’s totally worth it.

Write a warm and inviting bio that lets guests know what kind of host you are and what they can expect during their stay. Share a bit about your interests, hobbies, and why you enjoy hosting on Airbnb. 

Giving guests a peek into your personality helps them feel like they already know you a little bit. Just don’t forget that there’s a line between personable and too personal. 

Here are some questions to help you come up with ideas for your profile description:

  • What do you do?
  • Where did you grow up?
  • How long have you been hosting?
  • Why do you enjoy being an Airbnb host?
  • What are your hobbies?
  • What are your passions?
  • What are your favorite places to travel to?

Personal Photo

Besides the description, a big part of that first impression is your profile photo. It’s important to choose a picture that gives off friendly and professional vibes. 

So, go for a clear, smiling headshot or a pic of you doing something you love. Make sure it’s well-lit and in focus, and skip the fancy filters. You want guests to see the real you.

Identity Verification

Guests feel more comfortable booking with hosts who’ve gone through the verification process. It lets them know they’re dealing with someone reliable and trustworthy.

That’s why verifying your identity on Airbnb is a must-do. This step is key for building trust with potential guests. 

Just complete the verification process by providing your government ID, email, and phone number. It’s that simple.


For those who learn best from examples, we’ve put together some awesome profile descriptions to give you an idea of how it’s done right. 

Take a look and you’ll see that all these profiles are verified and packed with reviews. Plus, we’ll point out what makes each one stand out as a great example. 

Example #1

What’s good about this profile description: Kenneth shares the story of what inspired him to build the tiny houses they now rent out, giving potential guests a personal connection to the space. It’s more than just a listing; it’s a story.

Example #2

What’s good about this profile description: Elizabeth hit all the key points. She talked about her family, their jobs, and her love for art and travel. It is short and sweet, but it really packs a punch. 

Example #3

What’s good about this profile description: Stephanie and Nathan really nailed it in showing their personality. Their laid-back vibe comes through so naturally, that it feels like we’ve already met them. And on top of that, they gave us a peek into what got them into hosting in the first place. This is what we call a great example of an Airbnb profile description.

Example #4

What’s good about this profile description: If you’re not big on sharing, check out how Kristie did it. She kept it concise, mainly focusing on her rental with just a quick mention of personal info. It goes to show you can still create an inviting profile description without going into too much detail about yourself.

Hire a Writer

Struggling with writing the description? Consider hiring a writer for your Airbnb profile. 

They’re experts at writing unique and personalized content, including descriptions. Just give them a bit about yourself, and they’ll spin it into a profile that reflects your personality, passions, and hosting skills.

Since this is a one-time deal, you won’t have to worry about it becoming a regular expense. Plus, you can finally say goodbye to that anxiety-inducing task and focus on what you do best.


Airbnb is all about creating that cozy, home-away-from-home vibe, and a friendly host is key to making guests feel welcome. 

Your profile description can help you present yourself as just that—a welcoming and accommodating host who’s ready to make their stay unforgettable. It’s your chance to show your personality, share a bit about what makes your place special, and let guests know they’re in good hands.

Don’t forget to focus on all three main sections: description, photo, and verification. Get these right, and you’ll outshine most Airbnb users who never bother.

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