Thanks to website builders, you don’t need to be a professional designer to create a great website.
If you’re looking to save on costs, you can build your property management business’s website yourself. All you need is an intuitive website builder to guide you through the process.
With countless options out there, we’ve done the research to narrow down the best website builder for property management.
We’ve chosen based on how easy they are to use, affordability, specific features tailored for property managers, and how well they help you build a professional online presence for your short-term rental property management business.
Things to Consider When Choosing a Website Builder for Property Management
To choose wisely, there are several factors you need to pay attention to.
Let’s take a look.
Budget
Think about how much you’re willing to spend on building your website. Start by checking out the different plans and seeing what features they offer. It’s a good idea to begin with a free trial or a lower-tier plan to test out the features before committing to something more expensive.
Additionally, be mindful of any extra fees, like transaction charges or costs for premium add-ons, so you don’t get any surprises. Make sure to compare what you’re paying with what you’re getting, such as marketing tools or integrated payment systems. By doing this, you can ensure you’re getting the best value for your money.
Ease of Use
You want to pick a website builder that’s user-friendly and intuitive, especially if this is the first time you’ll be using one. If you’re not a tech expert, a simple, drag-and-drop interface can make designing your site much less stressful.
Also, you can check if there are tutorials and guides for that website builder to help you get started quickly. Some builders even have templates that can save you a lot of time.
Templates and Design
Speaking of templates, certain website builders have professional templates specifically designed for short-term rentals. These should include features specific to this industry, like property photos, interactive maps, and virtual tours.
Make sure you can easily customize the templates to match your style and branding. Another thing you should check is if they are optimized for fast loading times, which is important for keeping visitors on your site.
Mobile Responsiveness
Your site needs to look great and work well on all devices, especially smartphones and tablets. Most guests will be browsing on their phones, so a responsive design is super important.
We recommend testing the mobile version of the site yourself to ensure it’s user-friendly and that all features work smoothly.
You might also find it useful if the website builder has mobile editing capabilities. This way, you can make updates on the go.
Integration with Other Tools
Make sure the builder supports integration with CRM systems to manage leads and communications. Also, look for payment processing features and a calendar system for booking viewings or managing reservations.
Integrations with popular platforms like Airbnb, VRBO, and Booking.com are another plus as this can streamline your operations. It’s also helpful if the builder can sync with your existing tools, like Google Calendar or MailChimp.
Create Your Own Website
Picking the absolute best website builder for property management is tough because everyone has different preferences. However, there are several great options that most owners and managers love, so let’s dive into the top picks.
Floorspace
Floorspace is a great choice for property management companies who want a stress-free way to get their website up and running. Drawing from years of experience in custom web design for vacation rentals, we’ve developed our own DIY vacation rental website builder and template.
With Floorspace, you can easily connect or embed your property management system (PMS) and add links to listings on platforms like Airbnb, Vrbo, and Houfy.
Our templates are professionally designed and the setup is simple, so you can quickly create a branded website that stands out from the competition.
We also offer affordable pricing and flexible booking options to meet your needs.
If you’d rather not tackle website building on your own, you can always work with us and we’ll design your website just the way you like.
Squarespace
Squarespace is a popular choice among beginners for its user-friendly editor and eye-catching templates, making it easy to design professional-grade websites.
With specific templates for the real estate and property industry, you can quickly set up a website with a layout that’s ideal for property management companies. On top of that, the drag-and-drop website builder simplifies customization, so you can tailor the templates or create your site from scratch with ease.
Need some ideas for your website? Check out our Squarespace property management website examples for inspiration.
Wix
Wix is a website builder that offers over 900 professionally designed templates, including ones made just for property management.
This website builder is packed with features perfect for property management websites. You can customize booking forms, handle payments, and improve your site’s visibility with built-in SEO tools.
One of its standout features is the App Market. It lets you add extra features to your site hassle-free. You can choose from a bunch of apps like booking systems, property listings, and communication tools.
Wix even has an AI website builder that uses artificial intelligence to create a personalized website for you in minutes, and then you can tweak it until it’s just right.
WordPress
Looking for flexibility in customization? Then, WordPress might be the right choice for you.
It tops our list as the most customizable website builder. This means you can build your site exactly how you want while keeping it user-friendly.
With some tech skills, you can easily add various plugins, like live chat and optimization, to improve your site’s performance.
The downside of WordPress is that it’s not as intuitive as other options on the list, so it is more suited for those with some technical knowledge.
GoDaddy
GoDaddy made it on this list because it offers great value for your money and comes with handy marketing and SEO tools to help your business grow without busting your budget.
You’ve got hundreds of templates to choose from, and all of them are sleek, professional, and mobile-friendly.
If you ever need a hand with your site, GoDaddy InSight is there to provide AI-powered advice to boost your online presence and business growth. It also has built-in tools for SEO, social media, and email marketing.
Another perk is that you can use their free professional images, saving you the headache of searching for your own.
Property Management Software Website Builders
In addition to website builders, you can also look into property management systems (PMS) options that include website-building features.
Some of these platforms offer this feature at no extra cost. It’s like hitting two birds with one stone, especially if you’ve been considering signing up for a property management platform anyway.
Most often, you can choose your custom domain and sync property information with platforms like Airbnb and Vrbo. These systems also typically come with an integrated booking engine and optimized templates. Just keep in mind that the templates may not be as modern or customizable as those from platforms like Wix or Squarespace.
Here are a few PMS options with built-in website builders:
Conclusion
Does the idea of building your own site sound less intimidating now that you know about these user-friendly website builders? We sure hope so.
Now, you can confidently choose the right website builder that fits your needs. Take your time to weigh your options and decide whether you prefer the design flexibility of platforms like Squarespace and Wix, or if a PMS with a built-in website builder will meet your needs just fine..
If you opt to leave this task to the pros, be sure to check out our web design service and see how we can bring your vision to life with a website that’s exactly what you imagined.
