How to Create a Facebook Page for a Vacation Rental

Discover the easy steps to create a Facebook page for your vacation rental.

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Get more tips in our Vacation Rental Marketing Guide

Facebook is great for getting the word out about your short-term rental because it’s got over 3 billion active users. And guess what? It won’t cost you a dime to advertise there.

All you need to do to boost your rental’s visibility is set up a Facebook page. 

Need help with that? You’ve come to the right place.

Let’s break it down, step by step, on how to set up a Facebook page for your vacation rental.  

And to make sure your property gets the attention it deserves, we’ll throw in some tips for making your page pop.

How to Create a Facebook Page for a Vacation Rental

Creating a Facebook page is simple and shouldn’t take much of your time. Even if you’re not tech-savvy, you’ve got this.

Here’s what you need to do:

  1. Log into your existing personal account or sign up for one if you don’t have it yet. Just go to, select “Create New Account,” and fill in your personal info to set up your new account. 
  2. Click on the grid icon at the top right of Facebook’s menu bar and under the “Create” section, choose “Page” to make a new page for your rental.
  3. Fill in the basic information, including your page name (use your vacation rental’s name), a link to your booking page (like your website or Airbnb listing), your contact details, and a short description. In the description, briefly introduce your property and mention the amenities you offer.
  4. Upload photos of your rental (interior and exterior). Make sure they are high-quality and present the best aspects of your place.
  5. Proofread to check if the information is accurate and well-written.
  6. Click the “Create Page” button and you’ll have a live page.
  7. Spread the word by asking your friends and family to like and share your page. It’s a simple way to start gaining followers.

Optimizing Your Facebook Page

Once your page is up, it’s time to grab some attention. After all, that’s why you created it in the first place, right? 

Here are some key tips for optimizing your Facebook page:

Add an Attention-Grabbing Cover Photo and Profile Picture

Your cover photo is the first thing visitors see, so make it count.

Choose a stunning image that highlights the best features of your rental property. This can be a breathtaking view, a cozy interior, or whatever makes your place special. 

As for your profile picture, go with something clear and recognizable, like your rental’s logo or a professional photo of your property.

Write a Descriptive Title

When naming your page, choose a title that describes your vacation home well, similar to how you’d name your listing on sites like Airbnb. 

You can also use searchable keywords like “beach vacation home” or “New York vacation rental.” This helps your page show up when people are searching for rentals like yours on Facebook.

Need inspiration for your title? Our guide on the best Airbnb titles can help you pick the perfect one.

Craft a Compelling “About” Section

The “About” section is your chance to tell potential guests why they should choose your vacation rental. 

To make the most of it, share key details such as your property’s location, unique amenities, and why guests will love staying there. It’s best to use engaging language to paint a picture of the experience guests can expect when they stay with you. 

However, keep it concise since most people have limited attention spans and may not read lengthy descriptions. 

Here’s an example:

Welcome to our cozy getaway by the beach! Located in sunny California, our vacation rental offers stunning ocean views and luxury amenities like a fully equipped kitchen, hot tub, and a private patio perfect for soaking up the sun. With direct beach access and all the comforts of home, your stay with us is sure to be unforgettable. Book now for the ultimate seaside retreat!

Include Detailed Contact Information

Make it easy for guests to get in touch by providing contact information on your Facebook page. 

Clear contact information shows potential guests that you’re accessible and ready to assist with any questions or inquiries they may have.

You should include your phone number, email address, and any other relevant details guests may need to reach you. 

If you have a website or booking platform, be sure to include a link so visitors can easily access more information or make a reservation. 

Post Regular Updates and Content

To keep bringing in new visitors, it’s important to keep posting regular updates and content. This can keep your audience interested and increase the likelihood of bookings.

Here are some ideas:

  • Share new photos and videos of your place
  • Provide updates on availability
  • Give special discounts and promotions
  • Talk about upcoming local attractions or events that might entice guests to book
  • Share positive reviews from guests who stayed with you

Encourage Guests to Tag Your Page

User-generated content, like guest photos, adds authenticity to your page and can attract more visitors and bookings.

So, remind guests to tag your Facebook page in the photos they share during or after their stay.

You can include this reminder in your digital guidebook or in a follow-up message after their departure.

Engage with Your Audience

Having an active social media page means guests will be posting questions, comments, photos, and reviews about your rental. When you see any activity on your page, make sure to react as soon as possible. 

Why is this relevant?

Engaging with your past and potential guests helps build strong relationships and boosts your page. The more active your page is, the better chance it has of showing up higher in search results.

Use Facebook Ads

If you want to reach a wider audience and don’t mind spending a little, consider using Facebook ads. 

They’re paid ads that show up on Facebook and Instagram. You can use them to promote your vacation rental to a bigger audience by targeting specific demographics, interests, and behaviors.

Our guide to Facebook ads will tell you everything you need to know about it.


Setting up a Facebook page for your rental is super simple. 

Just create it, fill in the details, and hit publish. 

But don’t stop there. 

To make it stand out, write a catchy title and description, engage with your audience, and post fresh content regularly. 

You can even try Facebook ads to reach more people. 

Overall, Facebook is a powerful tool for hosts like you, so don’t hesitate to maximize its potential.

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