How to Get More 5-Star Reviews on Airbnb: Ultimate Guide for Hosts

Want to become a Superhost and boost your ranking? Join us as we break down how to increase your rating and get more reviews.

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Check out our guide for first-time vacation rental hosts!

When potential guests are scrolling through listings, what do they look for? Great reviews.

They’re the digital currency that can make or break your rental business. 

Good ones mean more bookings, more money in your pocket, and a steady stream of happy guests. 

But what if you’re stuck with a few negative ones or hardly any reviews at all? Well, let’s just say they can leave your calendar looking a little too empty for comfort.

In this guide, we’ll show you how to increase the review percentage on Airbnb and get those 5-star reviews that’ll have guests lining up to book with you.

How Does the Airbnb Reviews Algorithm Work?

Before we dive into Airbnb reviews, let’s talk about the platform’s algorithm. 

Airbnb is like a smart search engine for vacation rentals. When someone searches for a place to stay, Airbnb’s goal is to find them the perfect match.

So, the listings aren’t just randomly shown. Airbnb’s algorithm (that is, artificial intelligence) considers nearly 100 factors to figure out which listings are the best fit for each traveler. 

Ranking Factors on Airbnb

With Airbnb considering so much, what really matters? 

Well, among the 100 factors in the mix, some key qualities have the most influence when it comes to boosting your ranking naturally. 

Here they are, sorted by importance:

  • Competitive price (dynamic pricing tools can help you optimize your rates)
  • Location 
  • 5-star reviews
  • The option to book instantly without waiting for approval
  • Quick responses
  • The quality and quantity of photographs
  • Cancellation policy
  • Listing title and description
  • Type of accommodation (cottage, house, apartment, beach home, etc.)
  • Amenities (high-speed internet, free parking, washing machine, etc.)

Tips on Improving Your Airbnb Rating

If you’re not quite happy with your Airbnb rating, there are always ways to improve it. 

Here are some top tips to help you along the way:

  • Be Honest in Your Listing: Overselling can be a costly mistake, especially in terms of reviews, so always represent your rental accurately in your listing. This way, guests will know exactly what they’re getting.
  • Invest in Amenities: Provide all the Airbnb essentials and some thoughtful extras to improve your guests’ experience. From toiletries to kitchen essentials, these amenities can make a big difference.
  • Provide Guests with a Guidebook: Some guests might leave a bad review if they felt clueless about amenities or couldn’t find what they expected. And not everyone speaks up when they’re unsure about something. To avoid this and ensure guests have a great time, give them a digital guidebook packed with useful info, recommendations, and details on nearby attractions. Our favorite tools for making one are Touch Stay and Hostfully.
Vacation Rental Guidebook: Here’s How to Create One
  • Stay Connected: Be responsive and clear in your communication with guests. That applies to messages before, during, and after their stay. Just think about it like this, if you answer questions promptly, they’ll get that sense of reassurance that their needs are being taken care of every step of the way.
  • Resolve Issues Promptly: Address any concerns raised by guests right away and always be polite about it. It may be tiresome, but things like that can really affect your rating.

How to Get More Reviews on Airbnb

Getting guests to leave you a review can be tricky, but there are ways to make it happen. 

Let’s check out some proven strategies for encouraging guests to write a review:

  • Provide Outstanding Service: Go above and beyond to make sure that your guests have an amazing experience. This includes everything from a warm welcome to thoughtful amenities. If you leave a big impression on them, they’ll be compelled to write about it.
  • Ask for Reviews: Don’t be shy, and politely ask your guests to leave a review after their stay. You can send a friendly message thanking them for choosing your space and kindly ask them to leave feedback.
  • Time It Right: Send a message to guests right after they leave, while their stay is still fresh in their memory. Asking for a review promptly boosts the chances of getting a positive one.
  • Make it Easy: To make things even simpler for them, include a direct link to your listing’s review section in your message.
  • Follow-Up: If a guest hasn’t left a review after a few days, don’t hesitate to send a gentle reminder. Sometimes, a little nudge is all it takes to prompt them to share their experience.
  • Lead by Example: Lead the way by leaving reviews for your guests right away. This can encourage them to reciprocate. And if writing guest reviews feels like a chore, try using review templates to make it quicker and easier.

How to Get 5-Star Reviews on Airbnb

Airbnb is quite a competitive industry, and getting those glowing 5-star reviews takes some strategic hosting. 

Here’s how you can increase your chances:

  • Be Polite and Friendly: Guests love hosts who make them feel right at home and they often mention the warmth and hospitality of hosts in their reviews. So, be courteous, polite, and friendly throughout their stay.
  • Make a Memorable Welcome: Start things off on the right foot by giving your guests a personalized message, a small gift, or even a welcome basket to make their arrival special. 
  • Overdeliver: Surprise and delight your guests by going the extra mile with unexpected treats or amenities that show you care. Something local or homemade is always a great idea.
  • Add Personal Touches: Make your space feel unique and welcoming with personal touches like handwritten notes or insider tips on local attractions.
  • Accommodate Special Requests: Pay attention to guests’ special needs or requests (like dietary restrictions or requests for extra blankets) to ensure they have a comfortable and happy stay.
  • Sprinkle in Some Luxury: Treat your guests to upscale linens, plush towels, or fancy amenities like a jacuzzi or gourmet kitchen. These luxurious touches can make their stay unforgettable. Need inspiration for upgrading your rental? Head to our guide on how to make your Airbnb more luxurious.

Should You Ask Your Guests For Reviews?

Asking guests for reviews is pretty standard in the Airbnb community. 

You might worry about coming off as too pushy, but most guests actually appreciate the reminder. 

It’s generally a good idea to ask since guests often intend to leave one but just forget. So, don’t hesitate to send a friendly reminder a few days later, it can’t hurt.

You can even use our message template for a review reminder to make it easy. Plus, you’ll find templates for welcome messages, check-out messages, and more in there.

Should You Provide Reviews of Your Guests on Airbnb?

Whether or not you’ll provide reviews of your guests on Airbnb is up to you, but it’s highly recommended for a few reasons. 

First off, sharing your experiences can help other hosts decide if a guest is a good fit for them.

Also, it encourages guests to leave reviews for you, which is super important for any host.

Lastly, it shows you’re committed to the Airbnb community since reviews help keep the platform trustworthy for everyone. 

Just remember to be honest and fair in your reviews, and only write about what actually happened during the stay.

Conclusion

The key to getting better reviews and encouraging guests to leave them regularly is delivering on your promises and then some. 

Before you start impressing guests, ensure your pricing is competitive, your description is accurate, your photos are top-notch, and always respond promptly to inquiries or you might lose them to someone else. 

Once guests book, it’s your chance to earn that glowing review with thoughtful touches and going the extra mile. 

Even if you receive a negative review, don’t stress too much, because it’s the overall rating that counts. Plus, our guide on how to handle negative reviews can help you tackle this issue stress-free.

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