How to Make Your Airbnb Stand Out

Discover practical strategies to make your Airbnb stand out, beat your competition, and boost your bookings.

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The promise of passive income in the vacation rental business has drawn in a flood of competitors, all competing for guests’ attention. So, just listing your property on Airbnb won’t cut it anymore. You’ve got to be strategic, adaptable, and willing to go the extra mile to keep those bookings rolling in.

Today, we’re diving into how to make your Airbnb stand out from the crowd and keep those dates booked solid. So, let’s jump straight to 13 ways to make your Airbnb stand out.

1. Have High-Quality Photos

When it comes to browsing for accommodations, compelling images are the real deal-breakers, the ones that catch guest’s eye and make them stop scrolling. That’s why you need high-quality photos that capture the essence of your rental. 

You can either take the photos yourself with a good smartphone camera or hire a professional photographer who specializes in real estate or interior shots.

If you decide to go with the DIY option, make sure that photos are well-lit to show the brightness and warmth of your space. You can also stage your space before the photo shoot by arranging furniture and decor to highlight its most attractive features. For example, you could place a chair by the fireplace or add some throw pillows to the bed for a cozier feel. 

For more photography tips, head to our guide on how to take better photos of your Airbnb and take a look at this video by the leading expert in vacation rentals, Sean Rakidzich:

2. Provide Accurate Listing Title & Description

When it comes to showcasing your Airbnb, nailing the title and description is your chance to weave a story that guests can’t resist. 

Your title is your chance to grab potential guests’ attention, so use words that describe your property vividly like “Secluded Mountain Retreat” or “Urban Oasis in the Heart of the City.” We’ve explained how to write compelling titles in our blog post on the best Airbnb titles, so make sure to check it out.

In your description, mention where your short-term rental is located, its key features, as well as what makes it special, such as a fully equipped kitchen, luxurious amenities, or a prime location near all the hotspots. 

Keep in mind that transparency is key here. Be upfront about any quirks or limitations so guests know exactly what they’re signing up for. 

Hosting Tip! Stand out with the perfect Airbnb name and attract more guests.

3. Build Your Brand

Building a standout brand can help set yourself apart in the crowded marketplace and draw in guests who want something more than just a place to stay.  

Start by defining your hosting style, property theme, and target guest demographic to guide your brand identity. Then, you need to create a cohesive brand aesthetic by using the same visuals, such as a color palette, logo, and writing style across your Airbnb listing, social media, and website.

Social media can be a huge asset since it’s the perfect way to boost your visibility, connect with your audience, answer questions, and build relationships that go beyond a simple booking. Our guide on how to market your vacation rental on social media can give you some valuable pointers.

4. Keep Your Listing Updated

Keeping your Airbnb listing up-to-date is a must. Make it a habit to periodically spruce up your listing with fresh photos, updated amenities, and any recent renovations or improvements to your property.

Make sure you’re keeping tabs on your availability calendar to steer clear of double bookings and keep your availability up to date. Using vacation rental management software can be a huge help with this.

5. Set Competitive Pricing

Finding that perfect balance between affordability and value ensures guests feel like they’re getting a great deal, while you’re keeping those bookings rolling in.

It can be helpful to research what similar listings in your area are charging, taking into account factors like location, amenities, and seasonal demand. Don’t be afraid to get creative with your pricing strategy, whether it’s offering discounts for longer stays or adjusting rates based on peak times. 

Dynamic pricing tools can be your best friend here. These smart tools use real-time data to adjust your rates automatically, keeping you competitive and appealing to a wide range of travelers. 

6. Offer Airport Pickups

By adding personal touches such as free airport pickups, you’re not just another host, you’re someone who goes above and beyond for your guests right from the start. Sure, it might seem like an extra expense at first, but these little details can make you stand out. 

To score the best deal, consider partnering with local transportation providers. You give them regular business and send referrals their way, and in return, they give you a sweet discount. It’s a win-win for everyone.

7. Include Family-Friendly or Pet- Friendly Features

Making your Airbnb welcoming to families and pet owners can really broaden your appeal. You can add family-friendly perks like cribs, high chairs, and safety features to make stays safer and more enjoyable for guests with kids. 

Likewise, offering pet-friendly amenities such as designated pet areas, food bowls, and nearby parks can make your space a magnet for travelers with furry friends. And, don’t forget to mention these special features in your description.

8. Respond Promptly

Prompt and smooth communication is how you build trust with guests, show professionalism, and speed up the booking process.

Best Airbnb Guidebook Alternatives

Keep the lines of communication open and swift by using Airbnb’s messaging system or mobile app, even when you’re on the move. 

If you’re using a vacation rental management system, you can schedule messages right after guests book and before they depart. This ensures they receive a warm welcome with all the necessary instructions upon arrival and a friendly farewell without you having to lift a finger.

9. Put Together Welcome Gifts

Who doesn’t love a freebie, so why not treat your guests to a delightful surprise upon their arrival?

You can gift them items that reflect the charm of your location or cater to your target guests’ interests, such as a basket of locally sourced treats, a bottle of wine (perfect for couples), or a bit of fresh fruit. If you’d like to go all out, you can also put together a welcome gift basket.

These personal touches not only make guests feel special and valued but also set a warm and inviting atmosphere for their entire stay. 

10. Create an Awesome Airbnb Host Profile

Your Airbnb host profile is how you build your trust with guests, giving them a peek into who you are and what makes your hosting style unique. 

Take the time to write a bio that reflects your personality and shows off your passion for hosting. Share anecdotes, hobbies, and insider tips about your area to build a connection with potential guests from the start.

You should also verify your identity for an extra layer of trust and transparency.

Last but not least, add a friendly and welcoming profile picture. Putting a friendly face to your name helps guests feel more comfortable and confident about booking with you.

11. Provide a Guidebook

A vacation rental guidebook can provide guests with information about the rental’s unique features and local attractions. This adds value for guests but also sets your listing apart from others by offering something valuable. 

You can fill it with insider tips, local recommendations, and essential information about your area. Also, include maps, contact information, and any special instructions or local customs so that guests can make the most of their stay. 

Vacation Rental Guidebook: Here’s How to Create One

To make it easier for guests to find what they need, organize your guidebook into categories such as dining, entertainment, and sightseeing. 

We’ve put together a guide where you can find all the information you need to create your own guidebook.

12. Offer Discount Vouchers or Free Passes to Local Attractions

Imagine the delight on your guests’ faces when they discover the added perks you’ve arranged for their stay. By partnering with local businesses or attractions, you can offer your guests discounted rates or free passes, adding extra value to their stay. 

Make it easy for them to take advantage of these perks by creating a dedicated section on your Airbnb listing or website where they can find all the details. Whether you include museum passes, restaurant discounts, or free workshops, these enticing incentives can create unforgettable experiences for your guests.

13. Have Comfortable Bedding & Furniture

Make your guests feel right at home by prioritizing comfort and relaxation. Arguably, this can make or break your guest’s experience with your vacation rental.

The foundation is investing in high-quality mattresses and bedding. Think plush pillows, soft linens, and supportive mattresses that guarantee a restful night’s sleep. 

When it comes to furniture, go for pieces that are not only stylish but also functional and durable. After all, nothing says “home away from home” like sinking into a comfortable sofa or curling up in a cozy armchair after a day of exploring. 

Final Thoughts

What makes an Airbnb stand out is showing to guests that you’re not just another option in the crowd. Each property has its unique perks, and you just need to know how to highlight what makes yours special. 

We hope this article has given you some ideas to make your Airbnb shine and leave a lasting impression on your guests.

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