How to Promote Airbnb Listing on Google

Dive into the best strategies for promoting your Airbnb listing on Google and getting more bookings.

Disclosure: This post may contain affiliate links.

Check out our guide for first-time vacation rental hosts!

Looking to give your Airbnb listing a Google boost? Smart choice. 

Increasing your rental’s visibility on the world’s favorite search engine can mean more bookings, attract quality guests, and pad your pocketbook. 

You can use many strategies, from optimizing your listing over Google Ads to leveraging Google Travel tools. But that’s just the start.

Let’s dive into the best methods for promoting your Airbnb listing on Google. 

Airbnb Listing Optimization

Getting your Airbnb listing seen on Google means getting strategic with optimization. Optimized listing can help you rank higher on both Airbnb and Google.

Here’s how to fine-tune your Airbnb listing to make sure it catches the eye of potential guests:

Write a Catchy Title and Description

Your title and description are in charge of attracting people’s attention and drawing them in.

For the title, you should come up with a punchy and informative one, something like “Cozy Downtown Haven” or “Beachfront Bliss.” You can find more useful tips in our guide on how to write Airbnb titles.

Then, dive into your description, highlighting what makes your rental special. This can be the amazing view, a fully stocked kitchen, or being close to local attractions. Just make it clear why your place is the one to book.

Use Attractive Photos and Virtual Tours

Seeing is believing, especially when it comes to booking accommodations. 

That’s why you should upload high-quality photos to your Airbnb listing that showcase your space in the best light. Want to improve your photography skills? Check out our post on how to take better photos of your Airbnb.

If you really want to wow potential guests, consider adding a virtual tour or some 360-degree photos for an immersive experience.

Optimize for Keywords and Search Intent

To climb the ranks on Google, you’ve got to speak the language of searchers. 

Do some keyword research to find out what terms people are using when they look for places to stay in your area. Then, sprinkle those keywords naturally throughout your listing. 

Just remember, it’s all about balance. No one likes a listing that reads like a keyword salad.

Set Competitive Prices

Pricing can make or break a booking, so it’s important to get it right. 

To make an informative decision about your rates, look into what similar listings in your area are charging, and adjust your prices accordingly. 

You don’t have to do this on your own. Use dynamic pricing tools like Wheelhouse, AirDNA Smart Rates, and Beyond to automate your pricing.

Another effective strategy is to offer promotions and discounts to attract more guests and keep your calendar filled.

Registering Airbnb Listing to Google My Business 

If you want more eyes on your Airbnb listing, you should register on Google My Business. Creating a listing there can help you attract more guests by making your rental stand out in searches and maps.

All you need to do is set up a profile for your listing, sharing the basics like your property’s name, address, photos, and how to get in touch. And don’t forget to stay engaged. Replying to reviews and messages can help you further optimize your listing.

SEO Techniques

Mastering SEO (search engine optimization) techniques is essential to get your Airbnb listing noticed on Google.

SEO involves fine-tuning different aspects of your listing to climb higher in Google’s search results, ultimately making it more visible and attracting more potential guests.

Here are some techniques you can use:

Keyword Optimization

The most basic step of SEO move is keyword optimization. Start with finding the keywords people use when searching for places to stay in your area.

You can also target longer, more specific phrases (known as long-tail keywords) that really hone in on what makes your place unique. 

For example, instead of targeting broad keywords like “vacation rental” or “beach house,” consider long-tail keywords like “pet-friendly beach house with ocean view in Malibu” or “cozy mountain cabin with hot tub near a ski resort.” They often face less competition and bring in visitors who are specifically looking for what you offer.

Then, naturally add these keywords to your listing title, description, and amenities section.

Localizing Your Listing

Tailor your listing to your property’s specific location by including local landmarks, attractions, and amenities in your description. 

Another way to localize your listing is to use local keywords. That could refer to phrases like “vacation rental in California” or “apartment in Manhattan”. 

Localizing your listing can help your listing rank higher in local searches and attract guests who are specifically looking for accommodations in your area.

Updating Your Listing Regularly

Search engines love fresh content, so a regularly updated listing stays relevant and visible.

Update your description to highlight any recent changes, and make sure it accurately reflects what makes your place special. 

To keep things up-to-date, make a habit of swapping out old photos for new ones whenever you make an upgrade. 

Lastly, review your amenities list, and include the new features or perks you’ve added.

Reviews & Feedback

By making reviews and feedback a part of your strategy, you’ll boost your property’s visibility on Google and build trust with potential guests.

How to Get More 5-Star Reviews on Airbnb

Encourage guests to leave reviews not only on Airbnb but also on your Google My Business listing. This boosts your property’s Google search ranking and shows off your credibility to potential guests who come across your listing.

How can you get more guests to leave you a review? Well, simply ask. 

Mention it in your check-out message, and follow up with a friendly reminder a few days later.

We’ve covered this topic in-depth in our How To Get More 5-star Reviews blog post.

Backlink

Backlinks, which are links to your Airbnb listing from other websites, are like stamps of approval to search engines. They show that reputable sites trust your listing, making it more trustworthy and relevant to Google. 

Here’s how you can get backlinks:

  • Get involved in local events or sponsor local organizations to get mentioned on their websites.
  • Join online travel communities and forums. Share helpful advice and include a link to your Airbnb when appropriate.
  • Reach out to travel websites or local listing platforms and ask if you can write a guest post. Provide helpful content that shows off your expertise and includes a link back to your Airbnb.
  • Connect with influential bloggers or content creators in the travel industry. Collaborate on content related to your area or property and ask for a backlink to your listing.

Social Media

Using social media is a great way to get your Airbnb listing noticed on Google. Platforms like Facebook, Instagram, and Pinterest can help you reach more potential guests and increase bookings.

You can also use social media ads to target specific groups of people who might be interested in your listing. Platforms like Facebook and Instagram have tools to help you create ads that reach the right audience.

Head to our guide on how to market your vacation rental on social media to learn more about it. Or, if you’re interested in a specific platform, check out these guides:

Analyzing Performance

To improve your visibility and conversation rate, you need to know what works. 

Use tools like Google Analytics and Google Search Console to track things like views, clicks, and inquiries. Pay attention to what’s working and what’s not, and adjust your strategies to make your listing even more appealing to guests.

Here’s what these metrics can tell you:

  • Views: How many times your listing has been seen. This shows how popular your property is and how visible it is to potential guests.
  • Clicks: Number of times people have clicked on your listing, so you’ll know how effective your title and description are at getting people interested.
  • Inquiries: How many messages you’ve received from interested guests. 
  • Conversion Rate: Percentage of viewers who book your property. 
  • Average Session Duration: How long people stay on your listing. This metric reveals how engaging your listing is and how interested people are in your property.
  • Source of Traffic: Where your visitors are coming from. This helps you know which marketing efforts are paying off the most.
  • Geographic Location of Visitors: Where your visitors are located. So, you’ll understand who is interested in your property and where they’re coming from.

Using Google Advertising

Google Ads lets you design special ad campaigns that reach people actively searching for a place to stay near you. When your listing appears at the top of their search results, you have a better shot at getting more bookings.

To get started, follow these steps:

  • Set your marketing budget.
  • Write a copy that tells the story of what makes your place special.
  • Adjust your targeting settings by choosing your target audience’s demographics, location, and search intent. 
  • Use features like ad extensions to give people more information, like prices and availability, right in the ad. 
  • Keep an eye on how your ads are doing and try out different types of ads, add-ons, and who you’re aiming at to figure out what works best for your listing.

Our comprehensive guide covers everything you need to know about using Google Ads for Airbnb, so be sure to check it out.

Utilizing Google Travel Tools

Besides using Google Ads, there are other tools that can boost your Airbnb listing on Google. One of these is Google Travel, where users can explore travel options like accommodations, flights, and rental homes. 

Within Google Travel, you have Google Vacation Rentals where you can list your rental for free. The easiest way to do it is through certain vacation rental software. If you want to know how that works, our guide on creating a listing on Google Vacation Rentals has you covered.

How to List on Google Vacation Rentals

Another helpful tool is Hotel Free Booking Links. Originally, it was designed for hotels, but it now includes vacation rentals like Airbnb. By giving your listing detailed info and enabling direct booking, you can use these free links to make it easier for guests to book from Google Search.

Keeping Up With Google’s Guidelines

It’s important to stay on top of Google’s rules to have a better chance of getting seen by potential guests. 

First, make sure your listing follows Google’s guidelines by providing accurate information and keeping things transparent. 

Since Google often changes how it ranks listings, you need to stay on top of algorithm updates, significant ranking factors (relevance, quality content, backlinks, etc.), and recommendations.

Conclusion

There’s so much to keep in mind when you’re trying to promote your Airbnb listing on Google, right?

So, we hope that this guide will give you a structured approach to maximizing your listing’s potential.

Let’s go over it one more time.

Start with optimization, from learning about SEO techniques to optimizing your listing.

Then, don’t forget to create a Google Business profile and social media accounts to expand your reach.

To boost your credibility, you’ll need to take a proactive approach to gaining more reviews and backlinks.

And to make the most out of what Google has to offer, use Google Ads and Google Travel tools.

Lastly, don’t forget to keep an eye on your listing’s performance and Google’s guidelines, as these will help you tweak your strategy.

Just remember, once you get the hang of it, promoting your Airbnb on Google can become a smooth and rewarding process, leading to more bookings and more revenue for your property.

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