How to List on Google Vacation Rentals in 3 Ways

Find out how to list on Google Vacation Rentals to attract more guests and secure bookings without paying any commissions.

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Check out our guide for first-time vacation rental hosts!

Want to get your listing in front of millions of travelers with just a quick Google search? Then it’s time to get on Google Vacation Rentals.

This great feature is part of Google Travel, where people can search and book everything from accommodations to flights. By joining Google Vacation Rentals, you’ll open up your place to a whole new group of travelers who use Google to plan their trips.

Ready to learn more? Let’s unpack how it all works, the benefits it brings, and how to list your vacation rental on Google. 

How to List on Google Vacation Rentals

You can list your short-term rental on Google Vacation Rentals in three ways:

  1. Direct Integration with Google: If you manage over 5000 properties, you can try building a direct connection with Google. But heads up, this can be a complicated process and you’d need a technical manager.
  2. Through an Online Travel Agency (OTA): Another option is to connect your property to a partner OTA, like Trip Advisor. But keep in mind, that while Google itself doesn’t charge extra commission, you’ll still have to pay the OTA fees for bookings through Google.
  3. Using a Connectivity Partner: This option is the best choice for most hosts. By connecting through one of Google’s Vacation Rentals Partners like Lodgify or Hospitable, you send guests straight to your website. Plus, no extra commissions or fees, meaning that guests can also get better prices without OTA fees. If you already have a vacation rental platform, here’s a full list of Google’s connectivity partners so you can check out if yours is on there.

In short, if you want a simple and budget-friendly way to list your property on Google Vacation Rentals, choose option three. Each partner listed has its own method for connecting you with GVR, but for most, it just means making a simple change in your channel manager.

It’s also important to note that Google Vacation Rentals is different from Google My Business. So, even if you already have a business page set up, you’ll need to create a separate vacation rental listing on Google.

Google Vacation Rentals At a Glance

Google Vacation Rentals is a feature within Google Travel that lets travelers search for and book short-term rentals right from Google search results. 

As guests search for vacation rentals in your area, your property will show up in the results. Then, they can simply click on your listing to get more details and make a booking.

How People Can View or Book Vacation Rentals on Google

There are three options for viewing and booking vacation rentals on Google:

Google Maps

When potential guests search for vacation rentals on Google Maps, they’ll see pins on the map indicating available properties. 

These pins show the approximate location and nightly rates. Guests can click on the pins to see more details in a sidebar, including links to book directly. 

It’s a simple way for them to discover and book your rental right from the map.

Google Travel

Guests can also use Google Travel to browse vacation rentals. They can visit google.com/travel and check out all their travel options, including rentals, flights, and others. 

To narrow down their search, guests can simply type what they’re looking for in the search bar, like “beach condo” or “mountain cabin.”

Once they find a rental they’re interested in, they can click on it to open up a tab with all the details about the rental.

Google Search

Your potential guests can discover your vacation rental by typing in specific queries like “lake house in Tahoe” or “apartment in New York” right on the regular Google Search page.

Alongside the usual results, Google will show a special section highlighting vacation rentals that match their search. 

Clicking on these listings leads them to your website or listing, where they can find more details like the pricing and amenities and make bookings hassle-free.

How Does it Work?

Google doesn’t handle bookings directly like online travel agencies (OTAs) do. Instead, it helps people find your vacation rental by directing them to your website or listing on sites like Booking.com or Airbnb if you don’t have a website. Essentially, it’s like a helpful signpost pointing travelers in your direction.

Benefits of Getting Listed on Google Vacation Rentals

Listing your vacation rental on Google Vacation Rentals can really help your business grow. Here’s how:

  • More People Can Find You: Your property will show up in Google searches, reaching lots of potential guests who might not have found you otherwise.
  • Get More Direct Bookings: Even though Google doesn’t handle bookings, it can send people straight to your website or booking page. That means more bookings without paying commissions to other platforms.
  • Boost Your Credibility: Being on Google adds trust to your rental. Travelers trust Google, so seeing your place there can make them more likely to book with you.
  • Easy Booking Process: Google makes it easy for travelers to find and book your place, which means less hassle for them and more bookings for you.
  • Stand Out from the Crowd: Not everyone knows about Google Vacation Rentals, so getting listed can give you an edge over other hosts who haven’t taken advantage of this opportunity.
  • Build Your Brand: Since more people will see your property, you can boost your brand recognition. The more familiar travelers are with your place, the more likely they are to choose it for their next trip.

Maximize Your Bookings with Google Vacation Rentals

Once your listing is on Google Travel, it’s key to help it rank well and get noticed by travelers. Here’s how you can improve your chances:

  • Make Your Listing Stand Out: Spruce up your vacation rental listing with great photos, a catchy description, and highlighting what makes your place unique. You want to grab potential guests’ attention right away.
  • Use the Right Keywords: Using the keywords can make a big difference in optimizing your listing. Think about what travelers might search for and use those keywords in your listing title and description to help people find you more easily. 
  • Take Advantage of Google My Business: If you have a physical location linked to your rental, optimize your Google My Business listing to attract even more guests. It’s like free advertising for your property.
  • Direct Booking Bonuses: Offer incentives like discounts or special perks for guests who book directly through your website or booking page. This can get you more bookings and you can save money on commission fees.
  • Keep an Eye on Performance: Monitor how your listing is doing on Google Vacation Rentals. Track views, clicks, and bookings to see what’s working and what needs tweaking. 

Conclusion 

Don’t overlook the opportunity to list your property on Google Vacation Rentals. It puts you in front of tons of travelers searching for their next getaway, plus, it won’t cost you a dime in commission fees. 

All you need to do is sign up with one of Google’s connectivity partners and they’ll do the rest. Not to mention that some of these partners like Lodgify, OwnerRez, Hospitable, and Hostfully can also simplify and streamline your vacation rental business.

So, why wait? Get your listings up there and start attracting new guests.

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