In general, Twitter is one of the less effective social media platforms to market your vacation rental.
That said, there are ways you can use Twitter to market your vacation rental or Airbnb. Here are some ideas and best practices to try:
- Tweet your blog posts. Tweet links to your blog posts and other helpful resources you create as part of your content marketing strategy. You might also tweet specific quotes, with a link to the post.
- Retweet relevant information about your area. Follow news outlets or other accounts covering your area, and retweet any content that might be relevant to planning a vacation. Even without any of your own content, you can curate and create a feed filled with genuinely useful and interesting information about your destination.
- Make connections with other businesses. Follow other local businesses and engage with their tweets. Retweet their content! Twitter can be a great place to build genuine, mutually beneficial connections with other local businesses trying to promote themselves on Twitter.
- Find engaged followers. Find accounts who are engaging with accounts similar to yours, and engage with them in a meaningful way. Having 5 or 10 followers who actually engage with your content is infinitely more effective than having 1,000 followers who never like, comment, or retweet your content.
- Avoid spamming. Try to avoid being overly self-promotional, which will come across as spammy. Seek instead to be helpful and provide useful information.
- Use images. Tweets with images tend to perform better, so where possible, it’s a good idea to include images in your tweets.
- Use a pinned tweet. You can pin a tweet to the top of your account, to give it more exposure. This might be your best blog post, a link to a lead magnet, or a tweet that performed well for whatever reason.
This post is part of our series on social media marketing for vacation rentals, which is included in our vacation rental marketing guide. Be sure to have a look at our other helpful resources for hosts.